Sticker as advertising tools is considered effective without having to spend much money because they are affordable. For the brand exposure, stickers are often chosen by many companies to start marketing and one of the reasons why this is a favored promoting tool is because you can easily distribute them because the size is not that big. Cutting sticker is even able to attach on any surfaces, whether it is posts, walls, glass, or else so when it is placed in public, potential customers can notice the sticker printing easily since it will be more stand out.
Tips for a Successful Advertising with Stickers
- Target Market Identification. Always make sure that the consumer is the first thing to start with and before using sticker, it is always better to do some research related to the customer’s preferences so that it can be identified which ones have interest in your products. Do not focus on using sticker printing first because it is more important to obtain the information related to their lifestyles, interest, and personalities that are included in the psychographics and demographics. The promoting campaign will be based on them so make them as your guide to create a personal instead of focusing on the cutting sticker in the first place.
- Visual and Design. After those basics are summarized and the persona is already created, it is easier to make stickers. They should be designed thoroughly and stunningly because it is for promotional case. It is not allowed to just design them randomly as the information is already obtained and the target market is already identified, so the time left can be used to create a design for the attractive cutting sticker. There is always relevant information that can be put in the sticker printing so the customers can notice it. Do not forget that your company’s colors and logos should be included along with the sticker so that the exposure and branding can both succeed.
- Distribution with a Great Introduction. After making design and the stickers are even already printed, it is the time to think about how to distribute them. First thing to plan before going for the distribution is making the stall’s design consistent during the marketing. Introduce well and simply about the information related to your company and projects that people need to know aside from distributing the cutting sticker alone. Without some introduction, people might have no idea only by figuring out the sticker you give. Just full in confidence but still prioritize politeness when distributing the sticker printing and in serving and answering any questions that are asked by your target market.