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Posts Tagged with sticker

Sticker as Advertising Tools to Succeed in Business

posted by Custom on September 8, 2016

Sticker as advertising tools is considered effective without having to spend much money because they are affordable. For the brand exposure, stickers are often chosen by many companies to start marketing and one of the reasons why this is a favored promoting tool is because you can easily distribute them because the size is not that big. Cutting sticker is even able to attach on any surfaces, whether it is posts, walls, glass, or else so when it is placed in public, potential customers can notice the sticker printing easily since it will be more stand out.

Tips for a Successful Advertising with Stickers

  • Target Market Identification. Always make sure that the consumer is the first thing to start with and before using sticker, it is always better to do some research related to the customer’s preferences so that it can be identified which ones have interest in your products. Do not focus on using sticker printing first because it is more important to obtain the information related to their lifestyles, interest, and personalities that are included in the psychographics and demographics. The promoting campaign will be based on them so make them as your guide to create a personal instead of focusing on the cutting sticker in the first place.
  • Visual and Design. After those basics are summarized and the persona is already created, it is easier to make stickers. They should be designed thoroughly and stunningly because it is for promotional case. It is not allowed to just design them randomly as the information is already obtained and the target market is already identified, so the time left can be used to create a design for the attractive cutting sticker. There is always relevant information that can be put in the sticker printing so the customers can notice it. Do not forget that your company’s colors and logos should be included along with the sticker so that the exposure and branding can both succeed.
  • Distribution with a Great Introduction. After making design and the stickers are even already printed, it is the time to think about how to distribute them. First thing to plan before going for the distribution is making the stall’s design consistent during the marketing. Introduce well and simply about the information related to your company and projects that people need to know aside from distributing the cutting sticker alone. Without some introduction, people might have no idea only by figuring out the sticker you give. Just full in confidence but still prioritize politeness when distributing the sticker printing and in serving and answering any questions that are asked by your target market.

How to Become the Best Sticker Company with Good Reputation

posted by Custom on September 8, 2016

How to become the best sticker company that is reputable and reliable is actually not really difficult as long as every printing need can always be taken care of. If you can be responsible over the sticker printing need, it is easy to be the best one even though there are limitations as well. The incomplete work in producing cutting sticker could happen if the buyers even do not know what they actually need from the commercial stickers printing companies.

Easy Ways to be the Best Stickers Company

  • Taking Care of Every Printing Need. As a professional company, you need to know every customer’s need in details so that the company can avoid any incomplete work. With this, a company can handle the sticker production.
  • Offering a Reliable Guide. As a professional, it is important for a company to let the customer know about the steps during the sticker printing production. The process is important here.
  • Shaping the Prints as Customer Expects. Each buyer or customer has its own desire when it comes to the cutting sticker shape. So to be trusted by the customers, you need to make sure that you can shape any prints the way they want, from the colors, text to any other details. Make sure the printers used are high-quality and the sticker details are already explained by the customer.
  • Matte or Glossy. Glossy and matte techniques can be included in your company’s promotion because the sticker printing will be more convenient, practical and affordable. There are matte paper label and high gloss label stocks that can be chosen because both are designed and offered with special design functions. The strength of high gloss stickers is that the unjustifiable fading that is no need to worry about; besides, the
  • Getting Clear Expectations from Customers. Customers do not always give you their detail expectations, so make sure that you let them know that they can explain the details even via phone, e-mail or live chat. How the cutting sticker comes out in the end is essential, especially when it comes to the custom sticker printing.
  • Printing Based on the Design and Printing Requirements. It is important to keep minimum 1pt. or over than that when it comes to the thickness for embossing the lines and it is better to have font size that is not less than 6pt. Ensure that the legible text is the one applied on the stickers.
  • Providing a Confirmation Service. Checking out any visible or even hidden errors is important so that the cutting sticker design is perfect and able to satisfy the customers about the sticker they order.

Die Cut vs. Kiss Cut Sticker Differences and Purposes

posted by Custom on September 8, 2016

Die cut vs. kiss cut sticker still makes people confused and curious about their difference and it seems like a clarification is required here to make everything clear between the two stickers definitions. It is not only about the definitions, but there will also be some explanation about which cutting sticker that can be used based on your need since both have different purpose in use. You need to carefully choose and buy them since both sticker printing have different prices as well.

The Differences between Die Cut and Kiss Cut Stickers

  • Die Cut. Die cut means that the cutting sticker can be made in custom-shaped and the material will be cut through by the cutting machine and the shape is given by the backing material to custom sticker. The result will usually be unique.
  • Kiss Cut. Kiss cut means that the stickers’ borders will have light cuts within them and you can peel them out of the backing material without removing the backing material. You may have heard about the sticker sheet, it is actually multiple kiss cuts on one product. This type is actually the popular one when talking about the pressure-sensitive labels creation technique. There is a sharp metal die that will cut every label’s perimeter as the procedure of the kiss cut making; sometimes the laser beam is used instead. For a more convenience, there is a wide option of labels that is produced by the kiss cut sticker printing technique no matter what configuration or the shape it is.

Both types of cutting sticker have differences, like die cut has a better look and appearance and seems more attractive if compared to the kiss cut. Commonly, die cuts are used as price tags, promotional tags, shops’ stickers and so on because they are more popular.

Both types also have similarity which is known to be cut based on their patterns when attached to the media or surface that we want.

Which Cutting Sticker Can Be Used?

It becomes a common question that is asked by many people about which sticker printing that we can use for our need. If you need something to promote your business, event, or product, kiss cut sticker is always better because it can be cut following the pattern so we do not need to worry about if the result will only be in square shape. However, if it is for label, die cut cutting sticker is totally the choice because it is more interesting to attract people to have an eye on your product. Now, you can see which sticker printing type that can help you to promote your business.